bains<\/a> d\u2019APE Grupo marque un tournant dans l\u2019\u00e9volution du groupe. Dans ce contexte, Ilbagno devient le principal vecteur de d\u00e9veloppement et de positionnement de cette activit\u00e9.<\/p>\nIlbagno \u00e9volue vers une approche plus globale. La marque propose actuellement pr\u00e8s de 400 r\u00e9f\u00e9rences comprenant meubles, lavabos, plans de toilette, robinetterie, miroirs et baignoires. Toutefois, l\u2019ambition ne se limite pas \u00e0 l\u2019\u00e9largissement du catalogue. Elle vise \u00e0 offrir des solutions compl\u00e8tes et coh\u00e9rentes pour la salle de bains contemporaine.<\/p>\n
Aujourd\u2019hui, la salle de bains occupe une place de plus en plus centrale dans l\u2019habitat. Elle est devenue un espace d\u00e9di\u00e9 au bien-\u00eatre, au soin personnel et au design. C\u2019est pourquoi la division salle de bains d\u2019APE Grupo s\u2019appuie sur une offre structur\u00e9e et coordonn\u00e9e.<\/p>\n
Une croissance soutenue par l\u2019expertise c\u00e9ramique<\/h2>\n
Cette nouvelle \u00e9tape repose sur plus de trois d\u00e9cennies d\u2019exp\u00e9rience dans le d\u00e9veloppement produit, la cr\u00e9ation de collections et la gestion d\u2019un r\u00e9seau de distribution consolid\u00e9.<\/p>\n
Dans une large mesure, le canal professionnel qui travaille traditionnellement avec la c\u00e9ramique du groupe est \u00e9galement celui qui demande des solutions pour la salle de bains. L\u2019int\u00e9gration de cette nouvelle offre s\u2019inscrit donc naturellement dans la continuit\u00e9 de l\u2019activit\u00e9. La division associe design interne, expertise technique et forte culture du service, tout en restant fid\u00e8le au positionnement historique de l\u2019entreprise.<\/p>\n
APE Grupo confirme son leadership en c\u00e9ramique et \u00e9largit son positionnement dans l\u2019habitat<\/h2>\n
La c\u00e9ramique demeure le principal moteur d\u2019APE Grupo. Elle constitue la base sur laquelle l\u2019entreprise s\u2019est d\u00e9velopp\u00e9e depuis 1992.<\/p>\n
Ainsi, l\u2019engagement en faveur de la division salle de bains ne repr\u00e9sente pas un changement de cap. Au contraire, il s\u2019agit d\u2019une extension strat\u00e9gique du mod\u00e8le existant. Cette diversification int\u00e8gre de nouvelles cat\u00e9gories compl\u00e9mentaires \u00e0 l\u2019activit\u00e9 c\u00e9ramique et renforce l\u2019offre globale du groupe.<\/p>\n
APE Grupo regroupe actuellement cinq marques : APE, Carmen et XLINING en c\u00e9ramique ; Ilbagno pour la salle de bains ; et Vlook pour les sols vinyles SPC. Cette organisation permet au groupe d\u2019op\u00e9rer sur diff\u00e9rents segments des march\u00e9s r\u00e9sidentiel et contract.<\/p>\n
En d\u00e9finitive, l\u2019investissement dans la division salle de bains d\u2019APE Grupo ouvre une nouvelle phase de d\u00e9veloppement. L\u2019objectif est d\u2019assurer une croissance durable, de maintenir le leadership en c\u00e9ramique et d\u2019\u00e9largir la capacit\u00e9 du groupe \u00e0 proposer des solutions coordonn\u00e9es pour l\u2019habitat.<\/p>\n
Cette \u00e9volution s\u2019inscrit dans la r\u00e9cente r\u00e9organisation de la direction, avec la nomination de David L\u00f3pez au poste de directeur g\u00e9n\u00e9ral, afin de renforcer la gestion et d\u2019accompagner les processus de croissance et de diversification du groupe.<\/p>\n","protected":false},"excerpt":{"rendered":"
APE Grupo a annonc\u00e9 un investissement de sept millions d\u2019euros au cours du premier semestre 2026. L\u2019objectif est de d\u00e9velopper et de consolider sa division salle de bains. Gr\u00e2ce \u00e0 cet engagement, l\u2019entreprise pr\u00e9voit d\u2019augmenter son chiffre d\u2019affaires d\u2019environ 25 % au cours des trois prochaines ann\u00e9es. Cet investissement permettra de renforcer la structure op\u00e9rationnelle. […]<\/p>\n","protected":false},"author":3,"featured_media":14952,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[262],"tags":[],"class_list":["post-14957","post","type-post","status-publish","format-standard","hentry","category-nouvelles"],"acf":[],"yoast_head":"\n
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