APE Grupo, a European company specialising in the design and marketing of ceramic products, expects to grow by 5% in the US market in 2026. The company is taking part in Coverings, North America’s leading ceramic tile and natural stone event, held from 30 March to 2 April in Las Vegas.
The United States is currently APE Grupo’s main export destination and its second-largest market by revenue, accounting for more than 11% of total turnover. This growth forecast is supported by positive market trends, particularly driven by demand in residential renovation projects.
Within this market, the Carmen brand stands out, focusing on small-format and decorative solutions. It accounts for 80% of the group’s sales in the US, consolidating its position in architecture and interior design projects.
At this year’s Coverings, APE Grupo presents a completely renewed exhibition space designed to reinforce its international positioning.
The stand features a ceramic mural inspired by the iconic “Welcome to Fabulous Las Vegas” sign, reinterpreted as a creative piece that welcomes visitors and showcases the expressive potential of ceramics in architectural projects.
One of APE Grupo’s key highlights at Coverings is Canvas, a concept that enables the development of bespoke ceramic designs based on any collection from the catalogue.
This solution is aimed at architects and interior designers seeking to differentiate their projects through unique, tailored surfaces. The stand’s mural is a tangible example of the concept’s potential.
APE Grupo is also presenting new collections that reflect its aesthetic direction: Verse, which reinterprets natural clay through finishes that reproduce handcrafted textures and variations; and Arka, shown in the image, with a more urban and abstract aesthetic inspired by the erosion of materials such as stone or metal, creating dynamic surfaces that interact with light.
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