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Retail is thus evolving into a soft infrastructure that connects different layers of the city, creating spaces that are not merely visited, but inhabited.

In the age of experiential consumption, brands are seeking new ways to connect with customers beyond traditional points of sale.

The physical environment of retail spaces plays a fundamental role in shaping the customer experience.

The store is becoming a custodian of heritage, looking out for the city’s artistic and architectural heritage and making it available to people.

62% of consumers say that scheduling in-store appointments could inspire them to return to physical stores (source: Accenture).

The supermarket of the future presents itself as a new player in a scenario where clean narratives dominate the food industry.

Stores and stores specialize with a clear style, more niche-oriented and less generalist in terms of range, with services tailored to the needs of local shoppers.